In an idea world
we’d spend more time building brands than decks.
Creativity would be valued by its power, not the hour.
Clients would feel part of the work, not apart from it.
Experience would be embraced, not replaced.
Ai would be our sidekick, not our superhero.
Guts would be trusted more than graphs.
Decisions made by conviction, not committee.
Strategy would inspire, not just explain.
The brief would be tighter than the budget.
We’d make the thinking bigger, not the logo.
And the ads, well… they’d just be a whole lot less shit.
Big, simple
ideas that
unite
businesses
and grow
brands.
Welcome to An idea World — a group of professionals, not a cast of thousands, to help your brand punch above its media weights. From strategy, scribble, script to screen, you’ll be in good hands and experienced heads.
Founded by Glenn Dalton and Susannah George, who each bring over 25 years of experience leading creative and production departments at some of Australia’s biggest agencies, An Idea World partners with clients who want all of the thinking and craft, but not all the layers and complexity.
Recent work.
Australia's largest pet insurer, Petsure engaged us to create two launch campaigns for their new accident-only insurance brands,
Ruff ‘n’ Tumble and 9Lives. Our insight was that whilst our pets may have no fear, they also have no money whatsoever! And when the vet bill arrives, their cuteness won’t cover it.